Back in 2003 Envision Retail published research that confirmed – “The fitting room customer is 71% likely to buy versus the customer who browses the sales floor at 28%”. They further declared that this proved that getting customers into the fitting room was good for business.
Recently, Envision updated this statistic and now states – “Conversion of customers in the fitting rooms is 67% compared to those who do not use the fitting rooms of only 10%, making the fitting rooms the most commercially valuable space in the store”!