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The Fit Fitting Room - Part 2: Color Counts

Posted by alerttechnologies on Aug 27, 2013 8:14:04 AM

On a recent shopping trip to a well-known fast fashion retailer I decided to try-on a few things. Since fitting rooms are my thing I always approach the fitting room area with great anticipation. I have a mental checklist that I work through as I proceed through the fitting room process.

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Topics: In-Store Experience, store design, Fitting Rooms, conversion, dressing rooms, color, apparel retail, Customer facing, Alert Technologies Inc.

The Fit Fitting Room - Part 1: Size Matters!

Posted by alerttechnologies on Jun 7, 2013 6:14:17 AM

I’m often asked what constitutes a good fitting room from a customer point of view that would take into consideration things like size, color, and environment. This is the first in a series of blogs on what I think about each element of fitting room design and the impact each has on the overall customer experience in the fitting room.

First up is size. Size matters! Unfortunately, there is no standard size fitting room. Sizes range from a box about the size of a phone booth (remember those?) which are so small they make you lean up against the door when trying on, or the curtained ones that your butt pokes out as your balancing on one foot, to eerily large rooms that make you feel isolated and deserted.

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Topics: Customer Service, In-Store Experience, store design, Fitting Rooms, conversion, dressing rooms, apparel retail, Customer facing, Alert Technologies Inc., Markdowns, Margin

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